YiPPee! was born out of a need for better noodles. With the blending expertise of Aashirvaad Atta, the goal was to create tasty and healthy noodle using a superior scientific process.

HermON partnered with ITC to expand its footprint in Telangana with a strong on-ground activation program to drive across the single-minded proposition of healthy and tasty noodles.

A 10-day activity covering five premium retail outlets led to reach out to close to hundred thousand consumers with the conversion of ~ 20% consumers buying the product.